All in Life

De Beers & Diamond Marketing

As many are aware by now, those "rules of thumb" were old marketing campaigns by De Beers to "guide" the amount of money spent on diamonds. Initially De Beers set the price point at one-to-two months' salary. Since it was so successful, they later pushed for two months' salary, and then three months'. They are antiquated sayings now, but you can still find the old ads on Google... CONTINUED

Love & Letters

I was doing a little organizing this weekend and came across my box of love letters and love-souvenirs. Inside are all the heartfelt, handwritten words Jon's ever written me; wrapping paper from the first box of chocolate I received from him; the map we relied on during our first trip together... Are you the sentimental type, too? CONTINUED