All tagged Valentine's day

De Beers & Diamond Marketing

As many are aware by now, those "rules of thumb" were old marketing campaigns by De Beers to "guide" the amount of money spent on diamonds. Initially De Beers set the price point at one-to-two months' salary. Since it was so successful, they later pushed for two months' salary, and then three months'. They are antiquated sayings now, but you can still find the old ads on Google... CONTINUED

The Cartier Love Bracelet

Jon surprised me (an understatement... I remember freaking out lol) with this for our 3rd Valentine's day ♥. Since Valentine's day is approaching again, and since the Love bracelet is a classic, romantic investment piece, I thought it might be nice to review my thoughts on it and provide information for those who are interested / prospective buyers... CONTINUED